Alibi by DDB Auckland for Instant Kiwi

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Alibi

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Industry Lottery & Gambling
Media Film
Market New Zealand
Agency DDB Auckland
Director Stuart Mcdonald
Executive Creative Director Andy Fackrell, Toby Talbot
Creative Director Steve Kane
Copywriter Jonathan Mcmahon, Lisa Fedyszyn Whybin Tbwa
Producer Ben Dailey
Account Supervisor Angela Watson
Editor Peter Sciberras@method Studios
Released July 2012

Credits & Description

Advertiser: NEW ZEALAND LOTTERIES
Agency: DDB GROUP NEW ZEALAND
Category: Entertainment & Leisure
Advertising campaign: ALIBI
Director Of Photography: Crighton Bone
Other Credits: Executive Tv Producer - Ddb
Agency Producer: Jane Mill
Sound Design/Arrangement: Jon Cooper
Director: Stuart Mcdonald
Agency Producer: Tania Jeram
Agency Producer: Rosie Grayson
Animation: Tony Leslie
Account Supervisor: Angela Watson
Sound Design/Arrangement: Craig Conway
Executive Creative Director: Andy Fackrell
Producer: Ben Dailey
Art Director: Jonathan Mcmahon
Copywriter: Jonathan Mcmahon
Account Manager: Jenny Travers
Other Credits: Judy Thompson
Art Director: Lisa Fedyszyn
Copywriter: Lisa Fedyszyn
Animation: Paul Carter
Editor: Peter Sciberras
Editing Company: The Butchery
Executive Creative Director: Toby Talbot
Advertiser's Supervisor: Wayne Pickup
Creative Director: Steve Kane
Planner: Thinza Mon

Brief Explanation
For more than twenty years Instant Kiwi scratchie cards have been injecting a little bit of excitement into Kiwis’ lives. And the new ‘It pays to push your luck’ campaign is no different.Brought to life by a spontaneous and cheeky central character, we watch as he is unleashed on the unsuspecting public and proceeds to push his luck in a number of audacious scenarios in the hope that it could all fall his way.