|Industry||Lottery & Gambling|
|Executive Creative Director||Andy Fackrell, Toby Talbot|
|Creative Director||Steve Kane|
|Account manager||Peter Jiang|
|Editor||Peter Sciberras @ The Butchery|
Credits & Description
Having pawned off old underpants at a garage sale and convinced a range of kids performers to get in touch with their feral side for his niece's birthday party, the loveable star of DDB NZ's 'Push Your Luck' campaign for Lottery scratchie card brand, Instant Kiwi, attempts to spend a night in a department store bed under the auspices of 'try before you buy'.