The Kiss by Publicis Conseil Paris for Intel

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The Kiss

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Industry Mobile phones, devices & accessories, IT & Electronical Components
Media Film
Market France
Agency Publicis Conseil Paris
Producer Guillaume De Bary
Production Irene
Released July 2012

Awards

One Show 2013
One Show Consumer Television / :30/:25 - Single Merit

Credits & Description

Agency (city): Publicis Conseil
Copywriter(s): Marc Rosier
Art Director(s): Jean-Marc Tramoni/Julien Didier
Production Company (& City): IRENE, Paris
Film Director(s): Méga Force
Agency Producer(s): WAM (Pierre Marcus/Guillaume Delmas)
Advertiser's supervisor: Odile Roujol/Nicolas Guiramand/Quentin Delobelle/Charlotte Bowrey/Jacek Luczak/Kari Lemiere
Account Manager: Marie Wallet/Félicie Crosnier/Benjamin Delacroix/Remy Averna/Candice Corre
Producer: Guillaume De Bary
Sound Design: Laurent Favart/Boris Nicou (WAM)
Post-production: Alain Le Borgne/Quentin Martin/Raimbaut Gaffier (WAM)
CCO: Olivier Altmann
Short explanation
New Orange with Intel Inside® smartphone
« Surf as fast as you think ».
Orange launches in Europe the first Smartphone with an Intel Inside® processor.
To launch its new and extremely fast Smartphone with an Intel Inside® processor,
Orange and their agency, Publicis Conseil, imagined a story seen from the point of
view of two different people, a boy and a girl.
In the TV ad, the story takes place on a Saturday night, at a party in a loft apartment.
As the boy and the girl are about to kiss, time freezes. During a slow motion sequence
we can see the boy using his Smartphone to organize the wedding with the girl he
hasn't even kissed yet. This story is a demonstration of the extreme speed of this new
Smartphone with its new Intel Inside® processor and the high speed of the Orange
network.