THE SARTORIALIST by Acne Production, Amsterdam Worldwide for Intel

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THE SARTORIALIST

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Industry IT & Electronical Components
Media Film
Market Netherlands
Agency Acne Production
Art Director Martin Beswick, Daniel Peiron
Copywriter Karen Cardy
Producer Johnny Parker
Editor Tyler Manson
Agency Amsterdam Worldwide
Creative Director Richard Gorodecky
Copywriter Gillian Glendinning
Account Supervisor Hazel Livingstone
Released January 2011

Credits & Description

Category: Internet Film
Advertiser: INTEL
Product/Service: VISIBLY SMART CORE PROCESSORS
Agency: AMSTERDAM WORLDWIDE
Production Company: ACNE PRODUCTION, California, USA
Date of First Appearance: Jan 5 2011
Executive Creative Director: Richard Gorodecky
Creative Director: Richard Gorodecky
Copywriter: Karen Cardy/Gillian Glendinning
Art Director: Martin Beswick/Daniel Peiron
Agency Producer: Jordan Kelly/Annabel Van Ditmar
Account Supervisor: Hazel Livingstone
Advertiser's Supervisor: Johan Koning
Producer: Johnny Parker
Director: Tyler Manson
Editor: Tyler Manson
Sound Design/Arrangement: Amir Yaghami
Post Production: Ntropic
Music: Amir Yaghami
Account Manager: Maja Beckman/Desislava Staykova/Kaming Kho
Planner: Uli Kurtenbach/Ben Jaffe
Cinematographer: Joseph Aguirre
Director Of Photography: Joseph Aguirre

English Description
Brief:

Create a global digital and experiential campaign launching Intel’s 2nd Generation Intel Core Processor. Highlight benefits and experiences enabled by the processor. For consumers the message is simple, 2nd generation processors deliver Visibly Smart performance for your Visual Life.

Creative Solution:

In order to inspire others to realise their - and the processors - potential we created a series of inspirational films documenting the visual lives of influential international bloggers.

The Sartorialist explores the life of street-style fashion blogger, Scott Schuman. Documenting his unique approach to photography, giving viewers a glimpse into the visual life of the man behind the lens. Viewers were then invited to submit their own movies, documenting their Visual Life.

Results:
In the first 3 weeks, the campaign generated 800+ articles and unique entries on Intel’s Visual Life website. It was viewed 500,000+ times on YouTube with 1400 comments across both YouTube and The Sartorialist’s blog. Over 3000 people hit the ‘like’ button. The film generated 3800+ tweets, linking users to Intel’s Visual Life campaign.

Intel’s website received 145,000 unique visitors and 900 consumers submitted their own movies to the Visual Life competition, with each film generating and average of 18 votes and 300 comments.