Intercontinental Hotels Film Sophistication by J. Walter Thompson Singapore

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Industry Hotels & Resorts
Media Film
Market Asia Pacific
Agency J. Walter Thompson Singapore
Released June 2017

Credits & Description

The piece featured Takanori Nakamura, a Japanese food critic, who is on the panel of the'The World's 50 Best Restaurants' and his culinary journey throughout Singapore. On his journey he explores sophistication through food, visiting Michelin star outlets: ANDRE, ODETTE and Hong Kong Chicken Rice, sampling the dishes and meeting the Chefs. This original film and campaign promotes hotel in an indirect manner, with focus on an experience of food and its surroundings rather than the hotel itself. The campaign went live yesterday and will be shown on various media platforms, for OOH to flight entertainment.
Category: Other
Client: InterContinental Hotels and Resorts
Agency: J. Walter Thompson
Country: Asia Pacific