Interflora Film The Great Mother Experiment by Brandhouse

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The Great Mother Experiment

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Industry Flowers delivery
Media Film
Market Denmark
Agency Brandhouse
Creative Director Mikkel Elung
Art Director Sigurd Bjerre, Eva Kildegaard
Production The Woerks
Director Anders Bundgaard
Released May 2017


Eurobest Awards 2017
Film Retail, E-commerce, Restaurants & Fast Food Chains Bronze Eurobest

Credits & Description

Alternative Title: The Great Mom Experiment
Category: Professional Services
Brand: Interflora
Media: Film
Country: Denmark
Advertising Agency: Brandhouse A/S, Copenhagen, Denmark
Creative Director: Mikkel Elung
Art Directors: Eva Kildegaard, Sigurd Bjerre
Director: Anders Bundgaard
Production: The Woerks
Date: May, 2017
Only few Danes tell their mother that they love her. We want to change that in "The Great Mother Experiment". Watch ordinary Danes battle with the big feelings and a shocking ending in this movie!
Real people are interviewed by a psychologist about how bad they are at telling their mother that they love her. They write a letter to their mothers and read it out loud. In the meantime some older women (whom look like their actual mothers) have entered a room next door, and are listening to the letters being read out loud. Then the psychologist tell the participants that their mom have heard the letter being read out and ask if they want to meet their mom.
But when the door opens the participant say that the woman isn’t her mother. The production crew have made a mistake, but try to make her act like it is her mother. It all ends with the pay off that you should not depend on a stupid “experiment” to tell your mother that you love her – you should just tell her yourself.