International Committee Of The Red Cross (ICRC) Film Hope by Sra Rushmore

Hope

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Film
Market Spain
Agency Sra Rushmore
Executive Creative Director Marta Rico, Miguel G. Vizcaíno
Creative David Titos, Pablo Cattaneo
Production Blur Producciones
Director James Rouse
Released May 2018

Awards

Clio Awards 2018
Film Public Service: Short Form Silver
Film Technique (Direction) Public Service: Direction Bronze

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: International Committee of the Red Cross
Agency: Sra.Rushmore
Geo: Spain
Advertising Agency: Sra.Rushmore, Spain
Client Contact: Michelle Rockwell, Irene Raciti
Executive Creative Directors: Miguel G. Vizcaíno, Marta Rico
Creative Team: Pablo Cattáneo, David Titos
Account Team: Clemente Manzano, Laura Fuentes, Irene León
Agency Producer: Freelance For
Production Company: Blur films
Executive Producer: Pablo García Acón
Producer: Pablo Herráiz
Director: James Rouse
DoP: Alexander Melman
Edit Company: Work
Editor: Art Jones
Post Production House: Twin Pines
Sound Studio: Factory
Sound Designer: Anthony Moore
Music: Siren
Composer: Jon Clark
Published: May 2018
Synopsis:
Every week, around the world, hospitals, medical personnel and aid workers come under attack.
They are not a target.
SIREN is proud to have created the original score 'Hope'. An incredibly powerful film with a very important message. The film, created by Spanish agency Sra. Rushmore and directed by James Rouse at Outsider, raises awareness of the attacks that hospitals and health workers suffer in areas of armed conflict. The Red Cross needs our help to bring hope to those in desperate need in war zones. The piece was composed by Jon Clark and produced by Sian Rogers at SIREN.
Brief Explanation
"Hope" is a global campaign created by the ICRC, focused on attacks on hospitals and healthcare workers, which are a daily occurrence in areas of armed conflict. This spot tells the story of Raya, a girl who indirectly becomes a victim of this type of attack. The aim of this campaign, is to raise awareness about attacks that occur every day in hundreds of places, where the victims are not only healthcare personnel, but also entire civilian populations that die, are maimed, or fall fatally ill after being deprived of doctors and health centres where they otherwise would have sought care. This is why the ICRC wants to make this cause more visible, raising awareness and including as many people in the conversation as possible, in order to influence those responsible for actions taking place in wars so that they can adopt measures to avoid these types of attacks.