PANGEA by McCann Milan for Internazionale

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PANGEA

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Industry Magazines
Media Film
Market Italy
Agency McCann Milan
Director Federico Galvani - Happycentro
Creative Director Marco Carnevale - Paola Manfroni
Art Director Fabio Bartolomei-Francesco Trapani
Account Supervisor Moony Cusano
Production Happy Centro
Released June 2010

Credits & Description

Category: Publications & Media
Advertiser: INTERNAZIONALE
Product/Service: INTERNAZIONALE MAGAZINE
Agency: McCANN ERICKSON ITALIA
Production Company: HAPPY CENTRO, Verona, ITALY
Date of First Appearance: Jun 4 2010
Chief Creative Officer: Marco Carnevale
Creative Director: Marco Carnevale
Copywriter: Fabio Bartolomei
Art Director: Fabio Bartolomei
Agency Producer: Fabio Cimino
Account Supervisor: Moony Cusano
Director: Federico Galvani
Post Production: Studio Suoni

English Description
Objective: push the subscription
Concept: the subscription to Internazionale (the magazine with the best from the world's newspaper) is the better way to be in touch with other countries.
Target audience: readers of Internazionale