BLINDSIDED by Anonymous Content, Leo Burnett Chicago for Invesco

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BLINDSIDED

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Industry Banking & Financial Services
Media Film
Market United States
Agency Anonymous Content
Agency Leo Burnett Chicago
Director Markus Walter
Art Director Sarah Block
Copywriter Eric Routenberg
Producer Mark Walejko
Account Supervisor Bennett Dixon
Editor Rick Lawley At The Whitehouse
Released April 2010

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: INVESCO
Product/Service: FINANCIAL SERVICES
Agency: LEO BURNETT CHICAGO
Production Company: ANONYMOUS CONTENT, Culver City, USA
Date of First Appearance: Apr 18 2010
Chief Creative Officer: Susan Credle
Creative Director: Sarah Block/Eric Routenberg
Copywriter: Eric Routenberg
Art Director: Sarah Block
Agency Producer: Ron Nelken/Sean Pinney
Account Supervisor: Bennett Dixon
Producer: Mark Walejko
Director: Markus Walter
Editor: Rick Lawley
Sound Design/Arrangement: Michael Coyle/Crc
Animation: Method Nyc
Music: Die Knodel/Kein Boarisheer
Account Manager: Jessica Harold
Planner: Patrick Palmer/Kevin Richey
Director Of Photography: Jo Willems
Editing Company: The White House

English Description
When people face the prospect of investing their money, they face a lot of traps. Accidents can happen at every turn. This TV commercial shows an example of Accidental Investing—a family getting into trouble with their investments through mistakes, misinformation or mismanagement--and the impact. It also positions Intentional Investing with Invesco as the preferable alternative.