Invesco Film THROUGH THE ROOF by Anonymous Content, Leo Burnett Chicago

Category: Banking, Investment & Insurance
Advertiser: INVESCO
Product/Service: FINANCIAL SERVICES
Agency: LEO BURNETT CHICAGO
Production Company: ANONYMOUS CONTENT, Culver City, USA
Date of First Appearance: Apr 17 2010
Chief Creative Officer: Susan Credle
Creative Director: Sarah Block/Eric Routenberg
Copywriter: Eric Routenberg
Art Director: Sarah Block
Agency Producer: Ron Nelken/Sean Pinney
Account Supervisor: Bennett Dixon
Producer: Mark Walejko
Director: Markus Walter
Editor: Rick Lawley
Sound Design/Arrangement: Michael Coyle/Crc
Animation: Method Nyc
Music: Die Knodel/Kein Boarisheer
Account Manager: Jessica Harold
Planner: Patrick Palmer/Kevin Richey
Director Of Photography: Jo Willems
Editing Company: The White House

English Description
When people face the prospect of investing their money, they face a lot of traps. Accidents can happen at every turn. This TV commercial shows an example of Accidental Investing—someone getting into trouble with their investments through mistakes, misinformation or mismanagement--and the impact. It also positions Intentional Investing with Invesco as the preferable alternative.