iPad Film IPAD IS MUSICAL by TBWA\Media Arts Lab Los Angeles

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Industry Laptops, Netbooks, Tablets
Media Film
Market United States
Agency TBWA\Media Arts Lab Los Angeles
Director Mark Coppos
Executive Creative Director Eric Grunbaum, Scott Trattner
Creative Director Chuck Monn
Art Director Jay Berry
Copywriter Claire Morrisey
Editor Jenny Mogen
Production Green Dot Films
Released September 2010

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: APPLE
Product/Service: IPAD
Production Company: GREEN DOT FILMS, Santa Monica, USA
Date of First Appearance: Sep 7 2010
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum/Scott Trattner
Creative Director: Chuck Monn
Copywriter: Claire Morrisey
Art Director: Jay Berry
Agency Producer: Perrin Rausch/Christopher Shaw
Director: Mark Coppos
Editor: Jenny Mogen
Post Production: Ben Gibbs
Director Of Photography: Rebecca Baehler
Editing Company: Nomad Editing

English Description
When Apple released the iPad, nothing like it existed. It created a new category, one that had yet to be defined. The “iPad Is” campaign had the task of showing people just what the iPad is and is capable of. The problem with trying to define the iPad is that it can be so many different things. The campaign tackled this problem by letting each spot demonstrate an array of different things, basically saying there is no limit to what this thing can be. In “iPad is Musical” we see that the iPad can be almost anything, from a way to play the piano to a way for doctors to check X-rays, to a way to watch live sports, read your favorite magazines, and that’s barely scratching the surface.