iPad Film iPad: This Good by TBWA\Media Arts Lab Los Angeles

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iPad: This Good

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Industry Laptops, Netbooks, Tablets
Media Film
Market United States
Agency TBWA\Media Arts Lab Los Angeles
Chief Creative Officer Duncan Milner
Executive Creative Director Eric Grunbaum, Scott Trattner
Art Director Vidur Raswant, Joe Fotheringham, Paul Wysocan, Antoine Choussat
Copywriter Aimee Lewis
Production Green Dot Films
Director Mark Coppos, Rebecca Baehler
Released March 2012

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: APPLE
Product/Service: THE NEW IPAD
Production Company: GREEN DOT FILMS, Santa Monica, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum/Scott Trattner
Copywriter: Aimee Lewis
Art Director: Antoine Choussat/Paul Wysocan/Joe Fotheringham/Vidur Raswant
Agency Producer: Hank Zakroff/Rob Saxon/Tessa Kocourek
Director: Mark Coppos/Rebecca Baehler
Editor: Jenny Mogen
Post Production: D-Train Fx
Director Of Photography: Fernando Cardenas
EditingCompany: Nomad Editing Company Inc.
Director Of Photography: Fernando Cardenas
Editing Company: Nomad Editing Company Inc.
Other Credits: Lead Flame Artist: Ben Gibbs
English Description
The ad focuses on the new iPad's stunning new Retina Display - an innovation so essential and core to the iPad experience. We're taken through moments that show how when a screen looks this amazing, everything comes alive, and iPad truly becomes a window into the things we love.