iPhone Film APPLE - IPHONE 4S - SIRI - ROAD TRIP by TBWA\Media Arts Lab Los Angeles

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Industry Mobile phones, devices & accessories
Media Film
Market United States
Agency TBWA\Media Arts Lab Los Angeles
Director Mark Romanek
Executive Creative Director Eric Grunbaum, Scott Trattner
Creative Director Chris Ribeiro, Chuck Monn, Niraj Zaveri
Art Director Joe Fotheringham, Mark Sloan
Copywriter Brooks Jackson, Kevin Butler Leo Burnett
Editor Jared Coller
Released February 2012

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: APPLE
Product/Service: APPLE IPHONE 4S
Production Company: ANONYMOUS CONTENT, Culver City, USA
Chief Creative Officer: Duncan Milner
Executive Creative Director: Eric Grunbaum/Scott Trattner
Creative Director: Chuck Monn/Chris Ribeiro/Niraj Zaveri
Copywriter: Brooks Jackson/Kevin Butler
Art Director: Mark Sloan/Joe Fotheringham
Agency Producer: Mallory Gordon/Stephanie Gocke/Trang Huynh
Director: Mark Romanek
Editor: Jared Coller
Post Production: D-Train Fx
Director Of Photography: Jeff Cronenweth/Jason Mccormick
EditingCompany: Nomad Editing Company Inc.
Director Of Photography: Jeff Cronenweth/Jason Mccormick
Editing Company: Nomad Editing Company Inc.
Other Credits: Lead Flame Artist: Ben Gibbs

English Description
Apple continued their streak of amazing innovation with iPhone 4s + Siri. Siri revolutionizes the way we interact with technology by simply allowing you to talk in normal everyday language, understanding what you say and helping in amazing ways. We decided the best way to demonstrate this innovation was through simple, relatable stories where Siri acts as the enabling hero. In “Road Trip”,  Siri helps a couple find their way (and even a few fun detours) on a 3,000-mile adventure across the USA.