iPhone Film The Beautiful Game by TBWA\Media Arts Lab Los Angeles

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The Beautiful Game

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Industry Mobile phones, devices & accessories
Media Film
Market United States
Agency TBWA\Media Arts Lab Los Angeles
Chief Creative Officer Duncan Milner
Creative Director Adam Alshin, Antoine Choussat, Zamir Antonio
Art Director Anna Borup
Senior Art Director David Lasar
Senior Copywriter Shaun Worth
Released October 2016


D&AD 2017
Film Advertising Tv Commercials 21-40 seconds Wood Pencil

Credits & Description

Agency: Tbwa\Media Arts Lab
Client: Apple
Media Agency: Omd Worldwide
Chief Creative Officer: Duncan Milner
Global Director of Content Production: Eric Voegele
Group Creative Director: Stephen Hancock
Senior Copywriter: Shaun Worth
Senior Art Director: David Lasa
Music Supervision: Chris Pattinson
Agency Producer: Daniel Heighes
Agency Producer: Monica Domanska
Agency Producer: Jamie Lee Schaffer
Art Director: Anna Borup
Creative Director: Antoine Choussat
Creative Director: Adam Alshin
Creative Director: Zamir Antonio
Producer: Daniel Heighes
Producer: Monica Domanska
Producer: Jamie Lee Schaffer
Soccer. Football. Fútbol. Whatever you call it, there’s no denying its capacity to enchant the world. So while all eyes were fixed on a summer of fierce European competition, Apple wanted to remind spectators just how beautiful “the beautiful game” can be. The resulting film – an extension of the Shot on iPhone campaign – was a celebration of the sport through the lens of actual fans. Featuring photos and videos from iPhone users everywhere, it honoured real people, real rituals and real passion. All of which meant the film could only really be called one thing: The Beautiful Game.