ISPCC: Growing Up by Ogilvy & Mather Dublin for Ispcc

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ISPCC: Growing Up

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Industry Public awareness
Media Film
Market Ireland
Agency Ogilvy & Mather Dublin
Released May 2011

Awards

Cannes Lions 2012
Film Craft Lions Direction Bronze

Credits & Description

Type of entry: Film Craft
Category: Direction
Advertiser: ISPCC
Product/Service: ISPCC
Agency: OGILVY & MATHER Dublin, IRELAND
Advertiser ISPCC
Product ISPCC
Entrant OGILVY & MATHER Dublin, IRELAND
Type of Entry: Film Craft
Category: Direction
Title: I CAN'T WAIT
Advertiser/Client: ISPCC
Product/Service: ISPCC
Entrant Company: OGILVY & MATHER Dublin, IRELAND
DM/Advertising Agency: OGILVY & MATHER Dublin, IRELAND


Brief Explanation
This commercial for ISPCC shows why a young boy might want to grow up quickly. It is not for the usual reasons - it is because he wants to fight for the rights of children like him.

Throughout the commercial a boy delivers a message in an unwavering monologue, while being beaten but an older person. The abuse gets progressively worse with the ad ending with the child, bruised and cut, looking determinedly into camera as he says his last line.