Israel Radio Film Radio Tel Aviv: Street numbers by BBR Saatchi & Saatchi Israel

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Radio Tel Aviv: Street numbers

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Industry Publishing, streaming & media, TV Channels/Radio Stations and Programmes
Media Film
Market Israel
Agency BBR Saatchi & Saatchi Israel
Creative Director Tal Perelmuter
Art Director Meron Sasson
Producer Hagai Ramati - Dovdevan
Photographer Avishai Finkelstein
Released October 2010

Credits & Description

There are many radio stations in Tel Aviv, but only one is called 'Radio Tel Aviv' and it can be found at 102FM. We wanted all of Tel Aviv to associate the city with the eponymous radio station. All major streets in Tel Aviv have a building number '102'. One night, we transformed every building number '102' into an advertisement for the radio station, featuring the station's frequency and tagline. Stickers were affixed onto the buildings, so that '102' became '102FM' with the station's logo.
Advertising Agency: Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Meron Sasson
Cameraman: Alon Shmoelof
Account Management: Nataly Ziv, Chen Grinshpan
Photographer: Avishai Finkelstein
Producer: Hagai Ramati
Production Company: Dovdevan