|Industry||Publishing, streaming & media, TV Channels/Radio Stations and Programmes|
|Agency||BBR Saatchi & Saatchi Israel|
|Creative Director||Tal Perelmuter|
|Art Director||Meron Sasson|
|Producer||Hagai Ramati - Dovdevan|
Credits & Description
There are many radio stations in Tel Aviv, but only one is called 'Radio Tel Aviv' and it can be found at 102FM. We wanted all of Tel Aviv to associate the city with the eponymous radio station. All major streets in Tel Aviv have a building number '102'. One night, we transformed every building number '102' into an advertisement for the radio station, featuring the station's frequency and tagline. Stickers were affixed onto the buildings, so that '102' became '102FM' with the station's logo.