Cdw Film BRAIN IS MELTING by Ogilvy & Mather USA

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Industry Business equipment & services
Media Film
Market United States
Agency Ogilvy & Mather USA
Director Joe Pytka Editorial Co
Art Director Mitch Gordon
Copywriter Chris Wall, Steve Silver Leo Burnett
Account Supervisor Cathy Francque
Editor Max Koepke Asst
Production Pytka
Released January 2011

Credits & Description

Category: Internet Film
Advertiser: CDW
Product/Service: IT SPECIALIST
Production Company: PYTKA, West Hollywood, USA
Date of First Appearance: Jan 27 2011
Chief Creative Officer: Chris Wall/Joe Sciarrotta
Creative Director: Mitch Gordon
Copywriter: Chris Wall/Steve Silver
Art Director: Mitch Gordon
Agency Producer: Mike Diedrich
Account Supervisor: Cathy Francque
Director: Joe Pytka
Editor: Max Koepke
Sound Design/Arrangement: Ear To Ear
Music: Ear To Ear
Account Manager: Charles Brandl
Planner: Dan Funk
Editing Company: Lost Planet
English Description
There are people inside every organization who keep things humming: the IT professionals. Without them, everything would quickly grind to a halt. They are essential and, oddly enough, often taken for granted. When things are working, no one thinks about them. When there’s a glitch, that’s when they’re front and center on everyone’s radar.
But those are the very people that enable all the other people in their companies to work productively. Faced with impossible deadlines and ridiculous budgets, they are charged with keeping their companies running efficiently and securely.
It’s a crazy job.
This campaign is designed to let the IT professionals know they have an ally.
We get what they’re up against. We get the frustration and the insane hours and the frantic pace and the panic calls.
We also get how to help. From products to solutions. From the big stuff to the teeniest details.
We get technology.
We get IT people.
We get it.
This campaign, in print, and internal communications and tv and internet videos, is designed to change the way IT professionals think of CDW. Instead of just another vendor, CDW is in the trenches with them.
They are allies. Partners. And as partners, CDW can be more than order-takers. CDW can help design and build entire network architectures.