iWi Film Healthy Me. Healthy We. by Something Massive Los Angeles

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Healthy Me. Healthy We.

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Industry Vitamins & Diet Complements
Media Film
Market United States
Agency Something Massive Los Angeles
Executive Creative Director Ariel Broggi
Creative Director Alex Buono
Copywriter Ariel Broggi
Released June 2018

Credits & Description

Category: Pharmaceutical
Media: Film
Brand: iWi
Creative agency: Something Massive
Executive Producer: Rebecca Coleman
Executive Producer: Chris Gibbin
Executive Creative Director: Ariel Broggi
Creative Director: Alex Buono
Writer: Ariel Broggi
Design Director: Ian Ashembremer
Motion Graphics: Mackenna Millet
Producer: Adam Reynolds
Production Manager: Sean Green
SVP, Client Success: Dana Neujahr
VP, Strategy: Victoria Fiore
Sr. Account Manager: Aja Smith
Published: June 2018
Synopsis:
As the world’s population of billions of people continues to grow (set to increase from 7.5 to 10 billion by 2050), the issue of food cultivation and nutrition continues to be a topic of real concern. While sustainable farming has helped some, we need to find a solution to nutrition on a greater scale.
Enter new wellness brand, iWi, who is introducing a pioneering approach to sustainable food cultivation and launching three different omega-3 supplements. While most people get their omega-3s from fish or krill, iWi cuts out the middle fish (which actually gets it’s omega-3s from algae) and takes the pressure off our over-fished marine ecosystems.
iWi is about to drop its first-ever national advertising campaign, “Healthy Me, Healthy We” from creative agency Something Massive. The campaign works to highlight iWi’s aim to produce high value nutrition that improves individual health without harming the environment. And who better to explain the concept of how we don’t need to disrupt the marine ecosystem than a quirky “spokesmerm” in the form of actress Beth Dover (of Orange is the New Black fame).