Iyemon Film Kyoto Fukujuen’s 227th Year Of Innovation by Hakuhodo Tokyo, POOL INC., TOKYO, TSUKURITE INC. TOKYO, Tohokushinsha Film Corporation

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Kyoto Fukujuen’s 227th Year Of Innovation

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Industry Soft Drinks
Media Film
Market Japan
Agency Hakuhodo Tokyo
Agency POOL INC., TOKYO
Agency TSUKURITE INC. TOKYO
Agency Tohokushinsha Film Corporation
Director Hisashi Eto
Released December 2017

Awards

ADFEST 2018
Film Craft Lotus Cinematography Gold

Credits & Description

Company Entering : Tohokushinsha Film Corporation, Tokyo
Title : Kyoto Fukujuen’s 227th Year Of Innovation.
Brand : Iyemon
Advertiser : Suntory Holdings Ltd.
Agency : Hakuhodo Inc., Tokyo/ Tsukurite Inc., Tokyo/ Pool Inc., Tokyo
Creative Director : Oka Yukari/kazufumi Nagai/hiroyuki Nagami/toshiyuki Konishi
Copywriter : Toshiyuki Konishi
Art Director : Kazufumi Nagai
Account Director : Yutaka Nemoto/toshiya Atsukawa
Account Executive : Yusuke Kawamata/minami Tanaka
Designer : Kazuki Sakurai/yuko Nagano
Film Production Company : Tohokushinsha Film Corporation, Tokyo
Director : Hisashi Eto
Cinematographer : Dimitri Karakatsanis
Gaffer : Keisuke Kamiyama
Film Producer : Takaya Ohmura/takahiro Mayuzumi
Production Designer : Shinsuke Kojima
Location Scout : Syougo Hirai
Stylist : Kazuko Kurosawa
Sizzle : Noriko Saotome
Post-production Company : Cutters Inc., Tokyo/co3, Tokyo/digital Garden Inc., Tokyo
Editor : Ryan Mcguire
Post Producer : Shumpei Negami
Colorist : Tim Masick
Flame Artist : Soyoung Kim
Sound Mixer : Toru Komatsu
Sound Production Company : Hlgrm Bv, Amsterdam
Sound Studio Producer : Tommy Zee
English synopsis :
In collaboration with kyoto’s venerable tea store fukujuen, iyemon has developed an authentic bottled green tea. The product’s launch in 2017 marks 227 years since fukujuen’s founding. Since that time, fukujuen has continued its pursuit of “truly delicious tea”, delivering innovation in the world of tea through countless generations. This year, fukujuen’s 227th year of innovation delivers “the next stage of iyemon” in brilliant blue, containing more first-grade tea than ever before to achieve an exquisite, refined flavour with a crisp, refreshing fragrance - this tea-making tradition and continued innovation in taste has been captured with grand documentary-style scale and lush visuals.