Jack In The Box Film FLY-LATE NIGHT MUNCHIE MEAL by Secret Weapon Marketing

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Industry Fast food
Media Film
Market United States
Agency Secret Weapon Marketing
Director Richard Sittig
Creative Director Reece Hoverkamp, Leah Dieterich
Art Director Janet Chun
Copywriter Scott Myers
Producer Fiona Forsyth
Account Supervisor Joanne O'brien
Editor Chrome - Adam Parker
Released March 2013

Credits & Description

Advertiser: JACK IN THE BOX
Category: Restaurants & Fast Food Outlets
Editor: Adam Parker
Art Director: Janet Chun
Advertiser's Supervisor: Nick Fletcher
Executive Creative Director: Richard Sittig
Post Production: Cutters
Agency Producer: Fiona Forsyth
Producer: Fiona Forsyth
Director Of Photography: Colin Watkinson
Editing Company: Cutters
Account Supervisor: Joanne O'brien
Account Manager: Meghan Dougherty
Chief Creative Officer: Richard Sittig
Creative Director: Reece Hoverkamp And Leah Dieterich
Director: Richard Sittig
Copywriter: Scott Myers

Brief Explanation
Late at night, people get the munchies. That’s why Jack’s Munchie Meal is perfect for late night cravings. For the first time in over 400 Jack spots since the campaign launched in 1994, Jack is a puppet. Because late at night, sometimes people hallucinate.