Jack In The Box Film Showdown by David&Goliath

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Industry Fast food
Media Film
Market United States
Agency David&Goliath
Chief Creative Officer Bobby Pearce
Associate Creative Director Sheldon Melvin, Matt Kappler
Executive Creative Director Steve Yee
Creative Director Courtney Pulver, Robert Casillas
Art Director Jennifer Yip, Robert Casillas, Sheldon Melvin
Copywriter Courtney Pulver, Chase Doutre, Matt Kappler, Juan Camilo Bernal
Production Caviar
Director Neal Brennan
Released February 2018

Credits & Description

Additional Info: Super Bowl LII / Super Bowl 52
Media: Film
Brand: Jack in the Box
Geo: United States
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Executive Creative Director: Steve Yee
Creative Director / Art Director: Robert Casillas
Creative Director / Copywriter: Courtney Pulver
Associate Creative Director / Art Director: Sheldon Melvin
Associate Creative Director / Copywriter: Matt Kappler
Copywriter / Spanish Language: Juan Camilo Bernal
Art Director: Jennifer Yi
Copywriter: Chase Doutre
Social Creative Director: Sara Buschkamp
Social Art Director: Leslie Diez
Director of Broadcast Production: Paul Albanese
Agency Executive Producer: Karen Jean
Global Planning Director: Donesh Olyaie
Senior Social Strategist: Natalie Gomez
Senior Strategist: Janet Shih
Planner: Ethan Rechtschaffen
Group Account Director: Dominique Branham
Account Director: Richard Henderson
Assistant Account Executive: Mollie Norin
Executive Director Business and Legal Affairs: Rodney Pizarro
Business Affairs Manager: Travis Kohler
Senior Project Manager: Mark Diaz
Production Company: Caviar LA
Director: Neal Brennan
Director of Photography: Lyle Vincent
Executive Producer: Jasper Thomlinson
Executive Producer: Michael Sagol
Line Producer: Omar Bustos
Head of Production: Casey Wooden
Table Top Production Company: Lucky 21 (Food/Tabletop)
Tabletop Director: Tom Ryan
Executive Producer: John Gilliland
Line Producer (Tabletop): Chelsea Nollner Sevadjian
Editorial House: Spinach LA
Editor: Brian Gannon (courtesy of Whitehouse Post)
Assistant Editor: Nick O’Neill (courtesy of Whitehouse Post)
Executive Producer (Post): Jonathan Carpio
Executive Producer (Post): Joni Williamson (courtesy of Whitehouse Post)
Executive Producer (Post): Joanna Manning (courtesy of Whitehouse Post)
Color: Company 3
Colorist: Sean Coleman
Color Producer: Matt Moran
Visual Effects: Fell VFX
VFX Supervisor: Russell Fell
Flame Artist: Michael Do
Flame Artist: Brent Gilmartin
CG Artist: Oliver Macready
VFX Executive Producer: Rachel Koch
Mix Facility: Margarita Mix Santa Monica
Mixer: Nathan Dubin
Published: January 2018
Synopsis:
The word is finally out that cultural icons Jack Box, of the Jack in the Box ® restaurant chain, and Martha Stewart, lifestyle & culinary expert, are squaring off in the ultimate battle of the sandwiches. Judging from this leaked text message exchange between the two—things are really starting to heat up.
Jack Box and his dedicated team have worked tirelessly to create the new Food Truck Series line— three deliciously appetizing sandwiches: Asian Fried Chicken Sandwich, Prime Rib Cheesesteak and Pork Belly BLT — launching system-wide on February 1. However, as this fight is just getting started, only time will tell if Martha gives Jack and his latest menu offering a chance.
Fans are encouraged to follow along as this social media feud unfolds by checking out the hashtag #JackvsMartha following Sunday’s Big Game.