Jack Link's: Book Club by Carmichael Lynch for Jack Link's Beef Jerky

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Jack Link's: Book Club

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Industry Grocery and Other foods
Media Film
Market United States
Agency Carmichael Lynch
Director Rocky Morton
Creative Director Nick Losq
Producer Donald Taylor, Lloyd Dsouza
Editor Jim Hutchins
Production Lime Studios
Released July 2012

Credits & Description

Jack Link's Jerky is no longer just a man's snack.

Nearly half of all jerky eaters are female. So how do you target this growing consumer segment? The obvious answer, of course: bring Sasquatch to the ladies. For the first time Jack Link's brand mascot Sasquatch finds himself solely in the company of women. And what better scenario than your average weekday book club. In a new spot from Carmichael Lynch, we say goodbye to crudités and make way for a new finger food, Jack Link's Turkey Jerky. The move from cucumber sandwiches to jerky brings Sasquatch out of the forest and into the well-appointed sitting room. Though as we discover, it may be the perfect snack for an afternoon soiree, but Sasquatch might be better left in the woods.

"Book Club" is one of nine commercials from Jack Link's newest campaign "Snackin' with Sasquatch." The 15-second Rocky Morton-helmed spots maintain all the irreverence that fans of the Effie-winning “Messin’ with Sasquatch” campaign love. This time however, Sasquatch finds his way into otherwise domesticated situations, where his tendency to do things on his own terms wreaks more havoc than ever.
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Associate Creative Director/Art Director: Brad Harrison
Senior Copywriters: Tim Blevins and William Bloomfield

Director of Integrated Production: Joe Grundhoefer
Senior Content Producer: Freddie Richards
Account Executive(s): Sofya Guterman
Account Director: Holly Wheeler

Production Company: MJZ
Director: Rocky Morton
Senior Executive Producer: Scott Howard
Producer: Donald Taylor
Director of Photography: Mattias Rudh
Editing House: HutchCo Technologies
Editor: Jim Hutchins
Asst. Editor: Joaquin Machado
Executive Producer: Jane Hutchins

Post Production/Special Effects: Rabbit Content
Creative Director: Nick Losq
Executive Producer: Joby Barnhart
Producer: Lloyd Dsouza

Music House: Black Iris
Sound Designer: Francois Blaignan and Joel Waters
Audio Mix: Lime Studios
Mixer: Joel Waters