Jaco-o Film The Schedule (Let Kids Be Kids) by Ogilvy & Mather Berlin

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The Schedule (Let Kids Be Kids)

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Industry Online Retail & E-stores
Media Film
Market Germany
Agency Ogilvy & Mather Berlin
Director Christoph Martin Schmid
Editor Toni Froschhammer
Released June 2012

Awards

Epica Awards 2012
TV/Cinema commercial Clothing, Footwear & Personal Accessories Gold

Credits & Description

Agency (city): Ogilvy Germany
Creative Director(s): Dr. Stephan Vogel (CCO), Peter Strauss
Copywriter(s): Peter Strauss
Art Director(s): Ute Sonntag
Production Company (& City): JO!SCHMID, Berlin
Film Director(s): Martin Schmid
Production Company Producer(s): Anne Baeker
Agency Producer(s): Claudia Vaternahm
Director: Martin Schmid
Editor: Toni Froschhammer
Music Production: Andreas Bruhn, Michi Besler @ Eardrum
Creative Assistant: Sophia Metzler
Advertiser's Supervisor: Bettina Peetz
Account Management: Larissa Kleemann
Planning: Larissa Pohl, Sabina Pal

Short explanation
Jako-o is a very popular brand for kid’s fashion and toys. However, consumers cease to acknowledge the quality of their offerings, and view Jako-o increasingly as “too expensive”. They have stopped seeing Jako-o as a pioneer of the industry.

Description
store for toys and kid's clothing