Jaguar Film Electrical Storm by Spark 44 London

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Electrical Storm

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Industry SUV & Four Wheel Drive
Media Film
Market United Kingdom
Agency Spark 44 London
Chief Creative Officer Brian Fraser
Creative Director Ed Edwards, Sean Doyle
Production Gorgeous Enterprises
Director Chris Palmer
Released October 2018

Credits & Description

Category: Automotive
Media: Film
Brand: Jaguar
Agency: Spark44
Geo: United Kingdom
Advertising Agency: Spark44, London, UK
Chief Creative Officer: Brian Fraser
Executive Producer: Michael de Vries
Creative Directors: Sean Doyle, Ed Edwards
Stills Creative Direction: Richard Blisset, Lee Aldridge
Content Director: Daniel Drage
Business Director: Jon Busk
Chief Strategy Officer: Carsten Schneider
Global Strategy Director: Lee McEwan
Account Director: Katy Wright
Account Manager: Gabriella Ghigi
Production Assistant: Slavica Delevic
Director: Chris Palmer / Gorgeous
Production Company Producer: Rupert Smythe
DOP: Barry Ackroyd
Edit House: The Quarry
Post House: The Moving Picture Company
Music Track: Shutdown by Skepta
Composer: Antony Genn
Final Mix: James Saunders / LFO
Stills Photographer: Gary Bryan
Stills Retouching: Oliver Carver / OJC Imaging
Published: October 2018
It’s just electricity. Nothing to be afraid of.
Watch as Eva Green, star of Casino Royale and Penny Dreadful, walks alongside a prowling Jaguar to celebrate the launch of 'A Breed Apart' - a new Jaguar global campaign showcasing our award-winning PACE family of SUVs.
Actor Eva Green has a rather unusual co-star for Jaguar's new global advertising campaign that launches today across TV, cinema, digital, print and social media. The Casino Royale and Penny Dreadful actor stars with a CGI jaguar and the all-electric Jaguar I-PACE performance SUV in the launch film for the new campaign. It shows Eva walking with a life-size, computer generated jaguar before driving her I-PACE in a dramatic electrical storm, delivering the line: "It's just electricity nothing to be afraid of". The I-PACE is Jaguar’s first all-electric car, now on sale around the globe and lauded by many industry experts as the world's first Tesla beater. This innovative new battery-powered SUV is capable of sprinting from 0-60mph in just 4.5 seconds and can travel 292 miles on one charge. The campaign also showcases Jaguar’s award-winning PACE family of SUVs. Further films will feature the E-PACE compact SUV and the F-PACE performance SUV (2017 World Car of the Year) in a spot featuring Thure Lindhardt, star of TV drama The Bridge.