Jamaica Tourist Board Film POSTMAN by DraftFCB London

POSTMAN

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Industry Transport, travel & tourism
Media Film
Market United Kingdom
Agency DraftFCB London
Director Alexander Brown
Executive Creative Director Mark Fiddes
Creative Director Alistair Ross
Art Director Henry Finnegan
Copywriter James Edmund White
Producer Gail Davey
Account Supervisor Nick Alford
Editor Thomas Grove Carter
Production Davey
Released April 2011

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: JAMAICA TOURIST BOARD
Product/Service: JAMAICAN TOURISM
Agency: DRAFTFCB
Production Company: DAVEY, UNITED KINGDOM
Date of First Appearance: Apr 4 2011
Executive Creative Director: Mark Fiddes
Creative Director: Alistair Ross
Copywriter: James White
Art Director: Henry Finnegan
Agency Producer: Rory Elms
Account Supervisor: Nick Alford
Advertiser's Supervisor: Elizabeth Fox
Producer: Gail Davey
Director: Alexander Brown
Editor: Thomas Grove Carter
Sound Design/Arrangement: Mark Hellaby @ Clearcut Sound
Post Production: Nice Biscuits
Cameraman: Steve Annis
Music: Philip Guyer/John Stax/‘let Go’
Account Manager: Merle Busch
Planner: Linda Hodgson
Cinematographer: Alexander Brown
Director Of Photography: Steve Annis
Editing Company: Family Editing

English Description
"Postcards" for Jamaican Tourist Board breaks the conventions of the category in not using footage of the tourist destination. Set against an uplifting reggae track, it captures the valiant efforts of British postal workers, as they battle through the worst of the British weather, to deliver giant postcards from British holidaymakers currently sunning themselves in tropical Jamaica. The giant postcards dramatise the idea that in Jamaica there is much, much more to do than just lie on a beach; in fact in classic British understatement, there's 'plenty to write home about,' as these giant postcards prove.