James Boag’s Film GLASSBLOWER by Publicis Mojo Sydney

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GLASSBLOWER

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Industry Beers and Ciders
Media Film
Market Australia
Agency Publicis Mojo Sydney
Director Steve Rogers
Executive Creative Director Micah Walker
Art Director Ruth Bellotti
Copywriter Justine Armour
Account Supervisor Simon Ludowyke
Production Revolver
Producer Philippa Smart
Editor Alexandre De Francesci
Released February 2011

Credits & Description

Category: Alcoholic Drinks
Advertiser: LION NATHAN
Product/Service: JAMES BOAG'S PREMIUM
Agency: PUBLICIS MOJO
Production Company: REVOLVER, Sydney, AUSTRALIA
Date of First Appearance: Feb 6 2011
Chief Creative Officer: Craig Davis
Executive Creative Director: Micah Walker
Copywriter: Justine Armour
Art Director: Ruth Bellotti
Agency Producer: Justine Hazlett
Account Supervisor: Simon Ludowyke
Producer: Philippa Smart
Director: Steve Rogers
Editor: Alexandre De Francesci
Sound Design/Arrangement: Simon Lister/Nylon Studions
Post Production: Fin Design/Effects
Planner: Nicole Milward
Director Of Photography: Simon Duggan
Editing Company: Guillotine
Other Credits: Composer: Elliot Wheeler/Executive Producer: Michael Ritchie/Sound: Sam Petty

English Description
At midnight in faraway Tasmania, some finely-dressed men are lured to a lake by a haunting guitar song. They climb into a fleet of boats and row toward a glimmering offshore light. As they get nearer, we see it’s actually a floating cabin with a girl on the terrace strumming a guitar. The men tether the boats to the house and go inside to see hundreds of ornate glass bottles. Each man chooses one. They return to the terrace and kneel on the edge, where each dunks his bottle into the pure waters and receives a James Boag’s Premium instead.