James Boag’s Film RUSSELL FALLS by Publicis Mojo Sydney

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RUSSELL FALLS

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Industry Beers and Ciders
Media Film
Market Australia
Agency Publicis Mojo Sydney
Director Steve Rogers
Executive Creative Director Micah Walker
Art Director Pim Van Nunen
Copywriter Ian Williamson
Account Supervisor Simon Ludowyke
Production Revolver
Producer Philippa Smart
Editor Alexandre De Francesci
Released February 2011

Credits & Description

Category: Alcoholic Drinks
Advertiser: LION NATHAN
Product/Service: JAMES BOAG'S DRAUGHT
Agency: PUBLICIS MOJO
Production Company: REVOLVER, Sydney, AUSTRALIA
Date of First Appearance: Feb 11 2011
Chief Creative Officer: Craig Davis
Executive Creative Director: Micah Walker
Copywriter: Ian Williamson
Art Director: Pim Van Nunen
Agency Producer: Justine Hazlett
Account Supervisor: Simon Ludowyke
Producer: Philippa Smart
Director: Steve Rogers
Editor: Alexandre De Francesci
Sound Design/Arrangement: Simon Lister/Nylon Studios
Post Production: Fin Design/Fx
Planner: Nicole Milward
Director Of Photography: Simon Duggan
Editing Company: Publicis Mojo Australia
Other Credits: Music: Elliot Wheeler/Turning Studios/Sound: Sam Petty/Production Designer: Chris Kennedy

English Description
In this commercial we follow a young man on a rights of passage journey, as he travels down river in the Tasmanian wilderness. His journey begins on the shore of a river where wooden barrels are put together and floated onto the water.

As he and the barrels float downstream, the man encounters peculiar sights on the riverbank: a fisherman walks along with a robot companion, an oversized, plastic toy whale that bobs on the water.

As he nears the end of his journey, the young man experiences the transformative effects of the waters for himself, as both he and the barrels topple over a powerful waterfall and resurface. Both resurface in the waters below, changed for the better by the pure waters of Tasmania.