Jameson Film Scully Was To Blame by Cawley Nea\TBWA Dublin

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Scully Was To Blame

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Industry Whiskey
Media Film
Market Ireland
Agency Cawley Nea\TBWA Dublin
Executive Creative Director John Kane
Art Director Niall Staines
Production MJZ
Director Matthijs Van Heijningen
Released March 2018

Credits & Description

Media: TV
Category: Alcoholic Drinks
Client: Jameson Irish Whiskey
Brand: Jameson
Agency: TBWA Dublin
Country: Ireland
Director: Matthijs van Heijningen
Executive Creative Director: John Kane
Art Director: Niall Staines
Production company: MJZ
Account Director: Karen Muckian
Group Account Director: Paula Kelly
Sound: Mutiny
Agency Producer: Onagh Carolan
Editing Company: Work Editorial
Composer: John Walsh
Chief Strategy Officer: Mark Nolan
Published: March 2018
Jameson Irish Whiskey's new global campaign captures Ireland's history of embellishment in storytelling in humorous retellings of the true tales of Jameson workers.The first ad, "Scully was to blame", is set in late 19th century Dublin and tells a story of redemption for Bill Scully, who makes a mistake during the third distillation in production of whiskey. The campaign was created by John Kane and Niall Staines at TBWADublin and directed by Matthijs van Heijningen through MJZ. It will debut on American TV this month before rolling out in global markets.
For 238 years, we have distilled three times, every time.
But on one occasion, we distilled just twice. Well, one man did. Poor Bill Scully...