Jameson Film Sine Metu by OpenCo Johannesburg

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Sine Metu

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Industry Whiskey
Media Film
Market South Africa
Agency OpenCo Johannesburg
Executive Creative Director Carl Willoughby
Creative Director Kyle Schoeman, Mark Northcroft
Production Egg Films
Director Slim
Released November 2017

Credits & Description

title: Sine Metu
client: Pernod Ricard
Director’s version only

agency: (+phone no:) Open Co
city & country: Joburg
agency producer: Tanja Rae
executive creative director: Carl Willoughby
creative director: Kyle Schoeman / Mark Northcroft

director: Slim
director of photography: Rory O’Grady
production co producer: Nicci Cox
executive producer: Nicci Cox

post production co: Left Post
editing company: Left Post
editor: Saki Bergh

art director (production) Keenan McAdam
other credits – original music: Simon Ringrose / Say Thank You
other credits – final mix: Lorens Persson / Sterling Sound

Slim has just released an unmissable director’s cut of Sine Metu, his Jameson ad with OpenCo about fearing a bit less and living a bit more.
About Slim:
After a graphic design degree and a decorated career in the advertising world, Slim made the leap to directing commercials. He has a strong visual signature, often employing unique solutions to technically complicated boards. His engaging performance pieces – ranging from the heartfelt to the peculiar – make for an unusually rounded body of work. True to his conceptual beginnings, Slim believes the concept should always dictate the style of the commercial. See more of Slim’s ads at https://eggfilms.tv/south-afri...