Jameson Film Space-Aged by Evb

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Industry Whiskey
Media Film
Market United States
Agency Evb
Chief Creative Officer John Reid
Creative Director Chris Szadkowski
Art Director Will Hammack
Senior Art Director Brian Ho
Senior Copywriter Kevin Turner
Released April 2018

Credits & Description

Alternative title: Space, That's Why Jameson Irish Whiskey
Media: TV
Category: Drinks, alcoholic
Client: Jameson
Agency: EVB
Country: United States of America
Chief Creative Officer: john reid
Creative Director: Chris Szadkowski
Art Director: Will Hammack
Producer: Tori Robertson
Senior Copywriter: Kevin Turner
Senior Art Director: Brian Ho
Tyson Ringey - Account Supervisor
John Gilchrist - Account Manager
Freddie Price - Coordinating Producer
Published: April 2018
April Fools' Day
Oakland-based independent agency EVB launched a new product for Jameson Irish Whiskey today: Jameson Space-Aged. The tongue-in-cheek campaign challenges Jameson fans around the globe to wonder: Did Jameson really launch a bottle of whiskey into space to create the most exceptional whiskey on earth? Or is this some sort of brilliant Irish hoax? The answer, of course, is yes. EVB quite literally sent a bottle of Jameson into outer space. And the Jameson Space-Aged campaign is the whiskey maker's latest April Fools' project. The campaign mimics a typical Jameson product launch, kicking off with teaser social posts featuring a silhouette of the new Jameson bottle and the simple headline, 'Launching Soon.' On April 2, the jig will be up when pay-off social posts hit, revealing that yes, Jameson absolutely sent a bottle into space. But no, it's not a real product. Because that would be absurd. Also, April Fools'!