Young Turks Film Gosh by Iconoclast

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Industry Records & Cinema Production
Media Film
Market United Kingdom
Agency Iconoclast
Director Romain Gavras
Released October 2016


Cannes Lions 2017
Film Craft Film Craft: Cinematography Gold Lion
Film Craft Film Craft: Direction Silver Lion
Film Craft Film Craft: Production Design / Art Direction Silver Lion

Credits & Description

Client: Jamie xx
Client: Young Turks Recordings Ltd
Title: Gosh
DIRECTOR: Romain Gavras
STYLIST: Hannah Edwards
Romain Gavras makes a mindblowing return to music videos for Jamie xx, in what appears to be a dystopian, ruined version of Paris, with the climax occurring under the rusting hulk of the Eiffel Tower. In fact it was shot in a replica Paris in the Chinese province of Jiangsu - built as a tourist attraction but mostly deserted and quickly rotting away. Into this scenario, Gavras brings an opaque story of power and submission, on an epic scale, involving hundreds of identically dressed (and coiffured) extras, a striking central character, and a blue Suburu. The video also bears some resemblance to the video for De Staat's Witch Doctor, in creating of a human vortex around a central figure. But Gavras just takes things further. And even the thing you think can't be real.... well, they probably are. No CGI at all, apparently.
Title: Gosh
Agency: Young Turks
Brand: Jamie Xx
Country: USA
Entrant Company: Iconoclast, Culver City
Advertising Agency: Young Turks, Los Angeles
Media Agency: Young Turks, Los Angeles
Pr Agency: Young Turks, Los Angeles
Production Company: Iconoclast, Culver City
Additional Company: Mathematic, Paris / Beggars Group, Los Angeles
Editor: Walter Mauriot (Iconoclast)
Executive Producer: Roman Pichon Herrera (Iconoclast)
Director: Romain Gavras (Iconoclast)
Director Of Photography: Mattias Rudh (Iconoclast)
Stylist: Hannah Edwards (Iconoclast)
Casting: Philippe Elkoubi (Iconoclast)
Colourist: Mathieu Caplanne (Iconoclast)
Sound Editor: Marco Casanova (Iconoclast)
Coordinator: Guillaume Marien (Mathematic)
Entry Summary:
This film makes reference to a phenomenon in China where European themed cities and landmarks were built by the government in an effort to globalize the country. The director being outspokenly french thought it relevant to draw attention to the Eiffel tower replica built in China. The film also show's Chinese albinos and a french albino, both communities of which face discrimination in China and France respectively. In China, albino's understood to be a curse and the children are often put up for adoption or mal treated. Nearly impossible to find, due to taboo, the team found them in a Facebook support group and cast them as the multicultural but united group leading the martial arts children. The film, in such, is a means of making public a taboo in China - that of albino people while also relating it back to France and Frances' similar but less extreme conditions.
The new video from Jamie xx, for the song "Gosh," is a small wonder to behold. The short film opens in a possibly future world where zoned-out club goers sit around with virtual reality headgear covering their faces. It then follows a man dressed in white as he leads a vast army of apparently devoted followers on a vision quest that includes some remarkable, synchronized moves.The film follows this albino demagogue and his followers - a battalion of children trained in Kungfu - as he leads them to an enigmatic symbol representing many things - globalization, individualism, cultural appropriation, religion, and much more. The 400 some kunfu kids all have matching hair and outfits and move in perfect sync. The choreography creative visual patterns such as a whirlpool or waterfall down steps to mesmerize the audience. The video aims to draw attention to cultural clashes between eastern and western cultures.