JD Williams Film AUTUMN LIFESTORE by Y&R London

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Industry Apparel & Accessories Stores, Online Retail & E-stores
Media Film
Market United Kingdom
Agency Y&R London
Executive Creative Director Jon Burley, Mark Roalfe
Creative Director Pip Bishop, Chris Hodgkiss, Mark Farinha
Released September 2017

Credits & Description

Client: JD Williams (online retailer)
Agency: Y&R London
TVC Director: Ayse Altinok
ECDs: Mark Roalfe & Jon Burley
Creative Directors: Pip Bishop, Chris Hodgkiss & Mark Farinha
Senior Producer: David Jones
Strategy Director: Oli Waterstone
Strategist: Sara Bakhaty
Business Director: Alison Tidman
Account Directors: Alex Worthington & Sarah George
Account Manager: Fran Suffling
Media Agency: Carat Manchester

JD Williams has unveiled its new-look brand with a new advertising campaign created by Y&R London. The ad campaign is part of a wider rebrand to JD Williams THE LIFESTORE, which celebrates the attitudes, interests and ambitions of its female customers and positions the brand as a modern online department store for the 45 – 60 year old woman. Dubbed ‘A Colourful Life’, the ad campaign stars five female models in a series of life moments including starting a new career, dating and reclaiming the home after children leave the nest, set to an uplifting soundtrack, Woman by the artist Ruelle.