JDate Film JDate: Split ads campaign by McCann Tel Aviv

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JDate: Split ads campaign

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Media Film
Market Israel
Agency McCann Tel Aviv
Art Director Hagar Nahum Brockmann
Copywriter Ami Alush, Asaf Zelicovitch
Released July 2010

Credits & Description

In order to encourage people to register to JDate, Israel's leading dating website, we made them look for their other half with an innovative use of print – completing ads.

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Eldad Wienberger
Art Director: Hagar Nahum
Copywriter: Ami Alush, Asaf Zelicovitch
VP Accounts: Ifat Wieder-Arad
Account Director: Shai Almagor
Account Managers: Matan Kaplan, Oded Harel
Published: July 2010