SECRET DOOR by Globalhue Detroit for Jeep

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SECRET DOOR

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Industry Cars, SUV & Four Wheel Drive
Media Film
Market United States
Agency Globalhue Detroit
Director Rick Lemoye
Executive Creative Director Vida Cornelious
Art Director Rob Hendrickson
Copywriter Dilam Mattia
Producer Chris Forrest
Account Supervisor Blanca Fernandez-Vanessa Rodriguez-Iciar Pastor
Editor Richard Mayo-Smith
Production Chelsea Pictures
Released November 2010

Credits & Description

Category: Cars
Advertiser: CHRYSLER
Product/Service: AUTOMOTIVE JEEP
Agency: GLOBALHUE
Production Company: CHELSEA PICTURES, Hollywood, USA
Date of First Appearance: Nov 11 2010
Executive Creative Director: Vida Cornelious
Creative Director: Rob Hendrickson
Copywriter: Rob Hendrickson/Dilam Mattia
Art Director: Rob Hendrickson
Agency Producer: Chris Forrest
Account Supervisor: Vanessa Rodriguez
Advertiser's Supervisor: Jason Russ
Producer: Chris Forrest
Director: Rick Lemoye
Editor: Richard Smith
Sound Design/Arrangement: Yessian Music
Post Production: Ringside Editorial
Music: Yessian Music
Account Manager: Carlos Munoz
Editing Company: Beast

English Description
The Dodge Brand marks its return to multicultural marketing and advertising with a new TV campaign, "Secret Door," aimed at the Hispanic market. The new TV spots, inspired and played out in the tradition of a Hispanic telenovela, are designed to keep viewers in suspense as they follow a couple on a journey.
"Secret Door" follows a Hispanic man with a piece of paper in his hand as he makes his way down an alley and eventually enters a nondescript building through an unmarked door. However, the man is unaware that he is being followed by someone in a mysterious black Dodge Journey. Viewers will have to stay tuned to see what happens next.