JennAir Film Bound by Nothing by Team collaboration

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Bound by Nothing

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Industry Electronic Devices & Home Appliances
Media Film
Market United States
Agency Team collaboration
Chief Creative Officer Ronald Ng
Creative Director Mike Frease, Atit Shah
Art Director Alex Haglund, Daniel Izquierdo, Eric Leighton, Megan Bednarczyk, Lauren Liberg
Copywriter Samantha Bordignon, Mike Epstein, Steve Horn, Clay Nicholas
Production Stink
Released May 2018

Credits & Description

Category: Electronics, Technology
Media: Film
Brand: JennAir
Geo: United States
Advertising Agency: Team Darkhorse – a Publicis Power of One solution combining talent from Digitas and MSLGroup
Chief Creative Officer: Ronald Ng
Creative Directors: Atit Shah, Mike Frease
Art Directors: Daniel Izquierdo, Alex Haglund, Eric Leighton, Megan Bednarczyk, Lauren Liberg
Copywriters: Mike Epstein, Steve Horn, Samantha Bordignon, Clay Nicholas
Photographer: Albert Salas
Executive Producer: Rob Tripas
Producers: Paul Cammarota, Danielle Menna
Experience Design Lead: Andrew Carlson
Account Executives: Kristine Kobe, Adam Clark
Project Managers: Courtney Duane, Nick Gamero
Planner: Alex Stuessy
Social Media: Billy Boulia, Trevor Davis, Sarah Berczuk, Justin Ollivierre
Production Company: Stink
Editing House: Cutters, WAX
Published: March 2018
Bound by Nothing challenges and deliberately defies the conventions of the luxury appliance category. Bound by Nothing is reflected in all the brand’s touchpoints, from its bold new logo, website experience, a disruptive, edgy booth at the Architectural Digest Design Show in NYC, and an anthem film that’s more akin to fashion than to the appliance category.