Volkswagen Film Passing Lanes by Deutsch Los Angeles

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Passing Lanes

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Industry Cars, Hybrid Cars
Media Film
Market United States
Agency Deutsch Los Angeles
Executive Creative Director Mark Hunter
Creative Director Matt Ian, Michael Kadin - Evp
Art Director Mark Peters
Copywriter Brian Friedrich
Director Simon Mcquoid
Released March 2013

Credits & Description

Category: Automotive
Brand: Volkswagen
Agency: Deutsch LA
Country: United States of America
Have you ever been stuck behind a slow car on a single mountain road? VW knows who the culprit is. In "Passing Lane", director Simon McQuoid shows off the power of the new Jetta Turbo Hybrid in contrast to other hybrids out there, with a little fun poke at the other brand. It's Volkswagen's way of showing that you can drive lots of hybrids, but this is a hybrid you'd actually want to drive.

Category: Automotive
Client: Volkswagen
Agency: Deutsch LA
Production: Imperial Woodpecker
Country: United States of America
Director: Simon McQuoid
Executive Creative Director: Mark Hunter
Creative Director: Michael Kadin
Creative Director: Matt Ian
Art Director: Mark Peters
Copywriter: Brian Friedrich
Agency Executive Producer: Jim Haight