Film MECHANIC by Markenfilm, Wirz Werbung Zurich

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Industry Recruiting
Media Film
Market Switzerland
Agency Markenfilm
Agency Wirz Werbung Zurich
Director Benjamin Brettschneider
Executive Creative Director Philipp Skrabal
Art Director Rahel Boesinger
Copywriter Andi Portmann
Producer Uli Scheper
Account Supervisor Susanne Jungbluth
Editor Wolfgang Weigel
Released January 2011

Credits & Description

Category: Business Equipment & Services
Advertiser: JOBUP.CH
Product/Service: JOB WEBSITE
Date of First Appearance: Jan 17 2011
Executive Creative Director: Philipp Skrabal
Copywriter: Andi Portmann
Art Director: Rahel Boesinger
Agency Producer: Nicole Suter/Fabienne Huwyler
Account Supervisor: Susanne Jungbluth
Producer: Uli Scheper
Director: Benjamin Brettschneider
Editor: Wolfgang Weigel
Account Manager: Yves Rückert
Planner: Gordon Nemitz
Cinematographer: Felix Storp

English Description is the only online platform for job seekers, listing vacancies throughout Switzerland. This leads to the fact that offers such a big choice that everyone can quickly find an attractive job.

This is dramatizing in the new campaign: with one has signed a new good employment contract so quickly that it could be a problem how to get rid of the old job within an acceptable timeframe. Therefore, the TV spots suggest how one could manage to get dismissed without notice. The tips by on how to get rid of the old job – for example smashing an expensive car as a car mechanic – have an excellent impact on the target group because this expresses the feelings of many people exactly: who wouldn’t like to do something forbidden when being so frustrated that the idea occurs to change one’s job immediately?