|Agency||McCann New York|
|Associate Creative Director||David Waraksa|
|Executive Creative Director||Leslie Sims|
|Associate Creative Director||Colin Ilsley|
|Producer||Julie Collins, John Mullins|
Credits & Description
To capture the essence of the Gulf shore, McCann NY’s debut spot for Joe’s Crab Shack, was shot entirely in Galveston Texas, home of Joe’s, with all non-actors including local fishermen some of whose families have worked the waters for generations. That distinctive Southern voice narrating the spot belongs to Roy Blount Jr., Southern author, humorist and NPR commentator. McCann NY won the Joe’s Crab Shack business in November 2012.