Joe's Crab Shack - 100% Shore! by McCann New York, O Positive

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Joe's Crab Shack - 100% Shore!

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Industry Fast food
Media Film
Market United States
Agency McCann New York
Associate Creative Director David Waraksa
Executive Creative Director Leslie Sims
Editor Jamie Connors
Agency O Positive
Director Peyton Wilson
Associate Creative Director Colin Ilsley
Producer Julie Collins, John Mullins
Released February 2013

Credits & Description

To capture the essence of the Gulf shore, McCann NY’s debut spot for Joe’s Crab Shack, was shot entirely in Galveston Texas, home of Joe’s, with all non-actors including local fishermen some of whose families have worked the waters for generations. That distinctive Southern voice narrating the spot belongs to Roy Blount Jr., Southern author, humorist and NPR commentator. McCann NY won the Joe’s Crab Shack business in November 2012.
McCann NY:
Co-CCO: Thomas Murphy
Co-CCO: Sean Bryan
Executive Creative Director: Leslie Sims
Associate Creative Director: David Waraksa
Associate Creative Director: Colin Ilsley
Executive Producer: Mary McInerney
Group Account Director: Marjorie Corbett
Account Executive: Matthew Rakow
Chief Strategy Officer: Steve Zaroff
Associate Strategist: Amanda Perring
Production: O Positive
Director: Peyton Wilson
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Producer: John Mullins
Editing: Craft
Producer: Julie Collins
Editor: Jamie Connors