Works » John Smith's

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Industry Beers and Ciders
Media Television & Cinema
Market United Kingdom
Agency TBWA\ London
Producer Jason Ayers
Director Danny Kleinman
Released May 2010


British Arrows 2011
Winners Alcoholic Drinks Gold
Winners The John Webster Award for Best 30 Second TV Commercial Gold
Winners New Creative Team Silver

Credits & Description

Actor, writer and comedian Peter Kay reprised his role as John Smith's No Nonsense man for the first time in five years.
Kay, who was the star of John Smith's hugely-successful No Nonsense TV ad campaign from 2002 to 2005, is back to bring a smile to the face of Britain in the first of three new ads.
John Smith's, Britain's best-selling ale brand, has created three new scenarios featuring Kay at the helm, with the first Diner, re-uniting the Bolton funnyman with his TV "wife" on a pleasant evening out with friends – until his plain-speaking honesty brings a playful conversation about his "dream date" to an amusing and unexpected conclusion.
Agency: TBWA\London, UK
Director: Danny Kleinman

Prod Comp:  Rattling Stick

Creative Director:  Al Young

Creative Teams:  Gabriel Miller & Marcello Marcinkowski, Craig Ainsley &
Fernando Perottoni

Producer:  Jason Ayers

Planner:  David Fryman

Acc Hand:  Simon Alexander

The TV Commercial titled John Smith's: Diner was done by TBWA\ London advertising agency for product: John Smith's Beer (brand: John Smith's) in United Kingdom. It was released in May 2010.