BROTHERS by BBH New York for Johnnie Walker

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BROTHERS

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Industry Whiskey
Media Film
Market United States
Agency BBH New York
Director Harold Einstein
Executive Creative Director Jon Pearce
Creative Director Acd Dino Spadavecchia
Art Director Jason Bottenus
Copywriter Nick Kaplan
Account Supervisor Abbe Hale
Editor Chuck Willis At Cut
Production Station Film
Released November 2010

Credits & Description

Category: Internet Film
Advertiser: DIAGEO
Product/Service: JOHNNIE WALKER BLACK WHISKY
Agency: BBH
Production Company: STATION FILM, New York, USA
Date of First Appearance: Nov 22 2010
Executive Creative Director: Jon Pearce
Creative Director: Acd: Zach Hilder
Copywriter: Nick Kaplan
Art Director: Jason Bottenus
Agency Producer: Travis Quinn/Jennifer Moore
Account Supervisor: Abbe Hale
Director: Harold Einstein
Editor: Chuck Willis
Account Manager: Shane Chastang
Editing Company: The Cutting Room
Other Credits: Executive Producer: Tom Rossano
English Description
If you’re a 25 year old guy, how do you tell your older brother without a hint
of sarcasm how much he means to you? With a bottle of Johnnie Walker. That’s the insight behind Johnnie Walker’s 2010 holiday campaign, “Say it without saying it.”
Men just can’t seem to express themselves to other men. It’s like they’re emotionally constipated. Impaired, even. In our films, we aided our characters’ dialogue with Translators that interpret what they’re really saying when giving the gift of Walker. Thanks to us, guys everywhere never have to utter the words, “I love you, man.” again.