Keep the Flame Alive, 1 [video] by H&C Leo Burnett Beirut for Johnnie Walker

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Keep the Flame Alive, 1 [video]

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Industry Whiskey
Media Film
Market Lebanon
Agency H&C Leo Burnett Beirut
Director Jérôme Gonfond Et Hadi Hassan-Helou
Executive Creative Director Malek Ghorayeb
Art Director Nadia Deghaily
Copywriter Lama Bawadi
Production Stoked
Released May 2015

Awards

Asia Pacific Advertising Festival (AdFest) 2016
Film Lotus Alcoholic Beverages Bronze

Credits & Description

Brand name: Johnnie Walker (Keep Walking Lebanon)
Advertising agency, city: Leo Burnett Beirut
Client account director manager: Diego De Aristegui
Director: Hadi
Art Director: Nadia Deghaily
Executive Creative Director: Malek Ghorayeb
Creative director: Areej Mahmoud,Davina Atallah,
Account Director / Manager: Nada Abi Saleh,Peter Mouraccade,
PR director: Jo Chemali
Copywriter: Lama Bawadi
Digital strategist: Samer Shoueiry
Production Company: Stoked sal
Other credits: Chief Creative Officer: Bechara Mouzannar / Director of Innovation & Delivery: Tony Kayouka
Creative idea explanation: In 2014 the Lebanese, who are known for their unwavering spirit of resilience in front of adversity, had given up hope in their country once again. We needed to remind the Lebanese of what they were made of. The campaign film was conceived entirely as a fable where a resilient flame defies a menacing storm. A battle of symbolic elements whereby the flame fends off increasing and incessant attacks of a storm jealous of its opponent’s courage. Triumphant, the flame finally says ‘Storms shall always pass but the fire inside burns on’.