Johnnie Walker Film The Most Important Step Is Your Next by Leo Burnett Sydney

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The Most Important Step Is Your Next

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Industry Whiskey
Media Film
Market Australia
Agency Leo Burnett Sydney
Executive Creative Director Vince Lagana, Grant Mcaloon
Creative Director Ian Broekhuizen, Malcolm Caldwell
Creative Chris Crawford, Brad Grey, Damon Porter
Production Jungle
Director Erik Van Wyk
Released April 2018

Credits & Description

Media: TV
Category: Drinks, alcoholic
Client: Diageo / Johnnie Walker
Agency: Leo Burnett Sydney
Production: Jungle Entertainment
Country: Australia
Director: Erik Van Wyk
Senior Producer: Sarah Nichols
Executive Creative Director: Vince Lagana
Executive Creative Director: Grant McAloon
Creative Director: Malcolm Caldwell
Creative Director: Ian Broekhuizen
Creative: brad grey
Creative: Damon Porter
Creative: Chris Crawford
Executive Producer: Nick Simkins
Senior Agency Producer: Rachel Devine

DIAGEO

Marketing & Innovation Director: Adam Ballesty
Marketing Manager Scotch & International Brands: Jonathan Morgan
Senior Brand Manager
: Melissa Maidment
Digital and Planning Manager: Thomas Grace

LEO BURNETT SYDNEY
Group Business Director: James Walker-Smith
Business Director: Jessica Rix
Business Manager: Trishika Ramrakha
Planning Director: Graham Alvarez
Strategy Director: Mitchell Incoll
Content Director: Natalie Smith
Social Executive: James Healey
OOH Integrated Producer: Justine Dooner

PRODUCTION
Audio: Nylon Studios Sydney
Post production: ARC Edit
Casting: McGregor Casting

SPARK
General Manager: Lauren Small
Investment & Partnerships Director: Craig Cooper
Connections Account Director: Fiona Clark
Digital Director: James Drewe
Investment & Partnerships Manager: Steph O’Donnell
Account Director: Jessica Brandalise
Account Manager: Fiona Hedge
Synopsis:
Diageo Australia has launched the biggest national brand campaign in a decade via Leo Burnett, Sydney, for Johnnie Walker, the world's number one Scotch whisky. The $15 million campaign will be activated over the next 18 months across multiple channels including TV, out of home, and digital media in the Australian market only. The 45 second television commercial aired last night. Named 'The Next Step', the campaign is a new take on Johnnie Walker's iconic 'Keep Walking' brand positioning and its spirit of personal progress, the defining ethos of the Johnnie Walker brand for nearly 20 years.