Johnson & Johnson Film CHARM by BBDO New York, MJZ


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Industry Business equipment & services, Corporate Image
Media Film
Market United States
Agency BBDO New York
Director Joaquin Baca-Asay
Executive Creative Director Ronald Ng, Mathias Appelblad
Art Director Mike Boulia
Copywriter Joe Lovering
Producer Lalou Dammond, Emma Wilcockson Deb Tiejen
Account Supervisor Brad Groves, Michelle Lee, Andrew Garrett, Elizabeth Daggett
Editor Gary Knight - Final Cut
Agency MJZ
Released April 2011

Credits & Description

Category: Corporate Image
Product/Service: NURSING SUPPORT
Production Company: MJZ, New York, USA
Date of First Appearance: Apr 29 2011
Chief Creative Officer: David Lubars
Executive Creative Director: Ronald Ng/Mathias Appelblad
Creative Director: Joe Lovering (Senior Creative Director)/Mike Boulia (Creative Director)
Copywriter: Joe Lovering
Art Director: Mike Boulia
Agency Producer: Peter Feldman (Executive Producer)
Account Supervisor: Elizabeth Daggett/Brad Groves/Michelle Lee/Andrew Garrett
Producer: Emma Wilcockson (Executive Producer)/Lalou Dammond (Producer)
Director: Joaquin Baca-Asay
Editor: Gary Knight
Director Of Photography: Joaquin Baca-Asay
Editing Company: Cut + Run
Production Company: MJZ

English Description
This spot opens as an accident victim is rushed from the back of an ambulance into the emergency room. In the ensuing chaos, we see a small good-luck charm fall from the patient’s pocket. As this happens, a nurse confidently proclaims her belief in the power of medicine, but we also see her ability to show compassion and empathy for those she treats. She places the lucky charm in the unconscious patient’s hand as he fights for his life.