Johnson & Johnson Gyno: A diary written by a vagina by Raynet Ogilvy Beijing for Gyno

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Johnson & Johnson Gyno: A diary written by a vagina

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Industry Hygiene & Personal Care Products, Feminine Hygiene
Media Film
Market China
Agency Raynet Ogilvy Beijing
Production Afterparty
Production The Colony
Director The Colony
Executive Creative Director Li Dong
Producer Colin Lai
Production The Shanghai Job
Released September 2011

Credits & Description

An integrated film campaign for Johnson and Johnson’s women’s pharma “Gyno”. The film leads the consumer to a J&J microsite for www.xiaov.com (translated as “little v”) where they can log onto an online diary written by female consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.
Advertising Agency: Ogilvy Raynet, Beijing, China
Executive Creative Director: Li Dong
Production Company: The Colony / The Shanghai Job
Director: The Colony
Director of Photography: Shu Chou
Producer: Colin Lai
Post Production: Afterparty
Post producer: Jenya James
Sound Design: Nylon Studios