|Industry||Hygiene & Personal Care Products, Feminine Hygiene|
|Agency||Raynet Ogilvy Beijing|
|Executive Creative Director||Li Dong|
|Production||The Shanghai Job|
Credits & Description
An integrated film campaign for Johnson and Johnson’s women’s pharma “Gyno”. The film leads the consumer to a J&J microsite for www.xiaov.com (translated as “little v”) where they can log onto an online diary written by female consumers about the most intimate of women’s issues – a diary written as the voice of a vagina.