Johnson & Johnson Film NAME GAME by BBDO New York, MJZ

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NAME GAME

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Industry Business equipment & services, Corporate Image
Media Film
Market United States
Agency BBDO New York
Director Joaquin Baca-Asay
Executive Creative Director Ronald Ng, Mathias Appelblad
Art Director Cesar Finamori
Copywriter Kara Goodrich
Producer Lalou Dammond, Emma Wilcockson Deb Tiejen
Account Supervisor Brad Groves, Michelle Lee, Andrew Garrett, Elizabeth Daggett
Editor Gary Knight - Final Cut
Agency MJZ
Released April 2011

Credits & Description

Category: Corporate Image
Advertiser: JOHNSON & JOHNSON
Product/Service: NURSING SUPPORT
Agency: BBDO NEW YORK
Production Company: MJZ, New York, USA
Date of First Appearance: Apr 29 2011
Chief Creative Officer: David Lubars
Executive Creative Director: Ronald Ng/Mathias Appelblad
Creative Director: Kara Goodrich/Cesar Finamori (Senior Creative Directors)
Copywriter: Kara Goodrich
Art Director: Cesar Finamori
Agency Producer: Peter Feldman (Executive Producer)
Account Supervisor: Elizabeth Daggett/Brad Groves/Michelle Lee/Andrew Garrett
Producer: Emma Wilcockson (Executive Producer)/Lalou Dammond (Producer)
Director: Joaquin Baca-Asay
Editor: Gary Knight
Director Of Photography: Joaquin Baca-Asay
Editing Company: Cut + Run
Production Company: MJZ

English Description
This spot offers the viewers a glimpse into a moment shared by a little girl and her nurse. We see the two chat about a picture the little girl is drawing, we see her laughing, and we also see her frail body, clearly affected by cancer. We see the nurse provide not only physical healing through the administering of chemo but emotional healing as well through the simple joy of a familiar song and the resulting smile it puts on the little girl’s face.