Jolly Ranchers: Turtle for Jolly

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Industry Crispbread
Media Film
Market United States
Production Weird Pictures
Director Olivier Agostini
Art Director G.o. Burton
Copywriter Olivier Agostini
Editor Steven Cuellar
Released January 2012

Credits & Description

After a week of brainstorming, Agostini came up with the concept for the spot you see here – a spot about a guy who's ominously staring at a turtle, wanting to eat it for its "crunchy and chewy" qualities, and a turtle who is trying to convince the guy not to eat him in favour of the Jolly Ranchers. “This could not just be any turtle,” adds Agostini. “I had to give the turtle some sort of power. And since the turtle was limited in terms of mobility (turtles aren't very good at karate) I figured lasers would be an easy and funny defense mechanism. And who doesn't love lasers?” All the shots of the turtle are in-camera. The only effects being the smoke, sparks and lasers. “I felt it would never be as funny if a CG turtle was used or if we animated his mouth. For me, the more practical it looked, the funnier it was.”

Director: Olivier Agostini
Production Company: Weird Pictures
Copywriter: Olivier Agostini
Art Director: G.O. Burton
DP: Aaron Biller
Editor: Steven Cuellar
Production Designer: Jimmy L'ananas
Wardrobe Stylist: Marie-Pierre Agostini
VFX: Aaron Sjogren
Animal Wrangler: Stephanie Ghantous
SFX: Tyler Slade
Post: Co3

The Film titled Jolly Ranchers: Turtle was done for product: Jolly Ranchers (brand: Jolly) in United States. It was released in Jan 2012.