Jose Cuervo Film Holiday 2017, Dreaded Encounters by Crispin Porter + Bogusky Los Angeles

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Holiday 2017, Dreaded Encounters

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Industry Tequila
Media Film
Market United States
Agency Crispin Porter + Bogusky Los Angeles
Chief Creative Officer Kevin Jones
Creative Director Paddy Fraser
Art Director Mike Wilson
Copywriter Chelsea O'brien
Designer Thao Le
Production Plus Productions
Released December 2017

Credits & Description

Category: Alcoholic Drinks
Media: Film
Brand: Jose Cuervo
Agency: Crispin Porter + Bogusky
Geo: United States
Advertising Agency: CP+B, LA, USA
VP / Chief Creative Officer: Kevin Jones
Creative Director: Paddy Fraser
Copywriter: Chelsea O'Brien
Art Director: Mike Wilson
Designer: Thao Le
Integrated Producer: Addison Born
Video Production: PLUS Productions / LA
Audio Post Production: Lime Studios / LA
Published: December 2017
Synopsis:
As part of the ongoing “Tomorrow Is Overrated” repositioning for Jose Cuervo, this holiday season CP+B LA is helping people be present in the moment. This week we are launching a 6-part mindfulness meditation series, each addressing an all too familiar holiday stressor. Through the power of a mindful guru guide, and accompanying visuals, these stressors evaporate, allowing the listener to truly be in the moment over the holiday season, and, of course, enjoy an intense moment of Cuervo.