Kee Action Sports Film Kee Action Sports, JT Splatmaster. by Tierney

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Kee Action Sports, JT Splatmaster.

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Industry Toys
Media Film
Market United States
Agency Tierney
Editor Mark Hutchinson
Production Shooters USA
Production Synthetic Pictures
Released November 2012

Credits & Description

Client: Kee Action Sports, LLC, Sewell, N.J.
Leading paintball sporting goods manufacturer.
First-ever national advertising.
Agency: Tierney, Philadelphia
First work for new client.
Product launch: JT SplatMaster
"For ages 9 and up."
Kids blaster shoots color-filled ammo capsules—a first.
Budget: $1 -- 2 million
Advertising: TV :30
Suburban backyard is forest target gallery, in kids' eyes.
ECD: Patrick Hardy
CD: Teri Gerbec
AD: Justin Biddle
CW: Tom Frost
Agency Prod.: Tom Adjemian
Prod. Co.: Synthetic Pictures, Los Angeles
Dir.: Richard Sears
Post: Shooters, Philadelphia
Editor: Mark Hutchinson
Breaks: November, 2012