Juicy Fruit Film ANGEL by Evolution Bureau

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Industry Chewing-Gum
Media Film
Market United States
Agency Evolution Bureau
Production Partizan
Director Hiro Murai - Partiza
Executive Creative Director Stephen F Goldblatt
Art Director Geno Burmester
Copywriter Ryan Durr
Producer Sheila Stepanik - Partizan, Gina Locurcio - Umlaut
Account Supervisor Cary Savas
Editor Inome Callahan - Umlaut
Released March 2011

Credits & Description

Category: Internet Film
Advertiser: WRIGLEY
Product/Service: JUICY FRUIT GUM
Production Company: PARTIZAN US, Los Angeles, USA
Date of First Appearance: Apr 5 2011
Executive Creative Director: Stephen Goldblatt
Copywriter: Ryan Durr
Art Director: Geno Burmester
Agency Producer: Craig Batzofin/Patti Bolt
Account Supervisor: Cary Savas
Producer: Sheila Stepanik - Partizan/Gina Locurcio - Umlaut
Director: Hiro Murai - Partiza
Editor: Inome Callahan - Umlaut
Animation: Designer: Devin Croda
Music: Black Iris/La
Account Manager: Emily O'hara
Editing Company: Umlaut Films
Other Credits: Puppet: Jim Henson's Creature Shop/Director Of Technology: Aaron Mcguire

English Description
Serenading Unicorn returned in 2011 to sweeten days with three new music videos. The first music video to launch was Devo’s smash hit from the 80’s, ‘Whip It’. Serenading Unicorn teamed up for a faux duet with YouTube sensation and fellow lip-syncing maestro, Keenan Cahill. The second music video went gangster with Coolio’s ‘Gangsta’s Paradise’. David Koechner and Affion Crockett played the role of smarmy manager and hotshot video director, who tried to bring the thug out of Serenading Unicorn. The final music video took an emotional turn as popular comedian, Sarah Silverman, and Serenading Unicorn turned up the heat in a love story set to Aerosmith’s “Angel”. The social side of the campaign allowed fans to sweeten a friend’s day on Facebook with a Wallpost Serenade. This Facebook app featured a variety of original songs, ranging from “I Heard It Was Your Birthday to “Congrats on Removing Your Braces”, and could be posted directly to a friend’s wall, tweeted, or sent via email. The campaign came full circle for people who purchased a pack of Juicy Secret with a special serenade sent to their phone.