MFCEO 1 by 72andSunny Los Angeles for K-Swiss

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MFCEO 1

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Industry Shoes
Media Film
Market United States
Agency 72andSunny Los Angeles
Released June 2011

Awards

The A-List Awards Hollywood 2012
Film Advertising Craft Direction Bronze

Credits & Description

Type of entry: Internet Film
Category: Long Format Internet Film
Advertiser: K-SWISS
Product/Service: FOOTWEAR
Agency: 72ANDSUNNY Los Angeles, USA
Advertiser K-SWISS
Product FOOTWEAR
Entrant 72ANDSUNNY Los Angeles, USA
Type of Entry: Internet Film
Category: Long Format Internet Film
Title: MFCEO
Advertiser/Client: K-SWISS
Product/Service: FOOTWEAR
Entrant Company: 72ANDSUNNY Los Angeles, USA
DM/Advertising Agency: 72ANDSUNNY Los Angeles, USA

Brief Explanation
In 2010, K-Swiss signed the controversial fictional ‘athlete’ Kenny Powers from HBO's Eastbound & Down to an endorsement deal. In 2011, Kenny takes over K-Swiss as CEO, re-shaping the company in his image and enlisting the world’s baddest athletes to help him un-suck the sports world. He innovated in all aspects of business, even product development as this video exemplifies.